Clarity for investors

For investors backing the Human × AI era

Your portfolio companies have bought AI. Few can show the return. In 48 hours, Clarity shows each board where AI pays back, who the value depends on, and whether management sees the truth.

  • Results in 48 hours
  • Built with I/O psychologists
  • A fraction of Big Four cost

What we do for investors

We show investors where AI is creating value in the companies they back, and who that value depends on.

Clarity gives every portfolio company the same independent read of its people and its AI. Boards get evidence, not intent. The fund gets a like-for-like view across its holdings.

The investor’s view

Boards face AI questions

The same questions come up in every portfolio review. Here is what investors ask, and what Clarity answers.

  1. 01Is the AI spend paying back?We show where it is, and isn’t.
  2. 02Can management deliver the plan?We show whether they see reality.
  3. 03Who does the value depend on?We map key-person risk.
  4. 04What are we really buying?We diligence the people and AI.
  5. 05Will it survive integration?We measure it again at six months.

The moment

See it before the numbers do

Licences are bought and pilots are running. Whether they pay back depends on people, and boards rarely see that until it shows in the numbers.

Book a portfolio briefing

48 hours to clarity

48hrs

Survey closes

An independent, evidence-based view of each portfolio company, within 48 hours of the last response.


When to use Clarity

Before the deal. Through the hold. Ahead of the exit.

The same 48-hour diagnosis at every stage of an investment, so each decision about people and AI rests on evidence, not the picture management presents.

  1. Due diligence and integration

    Particular interest01

    Mergers and acquisitions

    WhenBefore you sign, and six months after.

    Clarity shows

    • Key-person dependency and flight risk
    • Real AI capability, against licences and claims

    Price the risk. Protect the synergies.

  2. First 100 days

    02

    A new CEO or CFO

    WhenA change at the top.

    Clarity shows

    • What staff feel, against what leaders think
    • Who people really turn to

    Faster, better-informed first moves.

  3. Value creation plan

    03

    Any growth stage

    WhenSetting or refreshing the plan.

    Clarity shows

    • Which AI projects pay back first
    • AI capacity paid for and unused

    Know what to fund next.

  4. Every six months

    04

    AI that has stalled

    WhenPilots that worked aren’t spreading.

    Clarity shows

    • Why adoption stalls, team by team
    • Which spend to stop

    Fund it or stop it.

  5. Before the raise or exit

    05

    Fundraising and exit

    WhenPreparing the next round or a sale.

    Clarity shows

    • Evidence AI is embedded in how work gets done
    • A baseline a buyer can diligence

    A stronger story for the buyer.

Results within 48 hours of the last responsecirca 25 mins eachFrom £8,000 a companyBook a portfolio briefing

Particular interestMergers and acquisitions

You are buying people. Know which ones.

The numbers in the data room depend on a handful of people and on AI that may only exist on a licence. Clarity shows both, in 48 hours, before you sign and after you close.

Before the deal

Price the people risk.

  • Key-person dependencyWho the organisation really relies on, beyond the org chart.
  • Flight riskWho might leave, and why, among the people the value depends on.
  • Real AI capabilityWhat is used every day, against licences and claims.

After the deal

Protect the synergies.

  • Culture clashWhere the two organisations disagree, before it costs people.
  • AdoptionWhich teams are moving together, and which have stalled.
  • RetentionWhether the people you paid for are staying, at six months.
Results within 48 hours of the last responseThe same measures in both firmsTalk to us about a deal

Built around the investment case

AI, measured by returns.

Clarity starts from the value creation plan. It shows where AI can move the numbers, who in the company will make it happen, and whether it does.

Goal 01 · Revenue

Grow the top line

“Is AI growing revenue, or just licence costs?”

See where sellers lose time, the AI projects they want, and who the route to revenue really runs through.

Goal 02 · Margin

Expand the margin

“Are we paying for AI nobody uses?”

Find the people already saving hours with AI, the bottlenecks slowing everyone, and the tools the company pays for that nobody uses.

Goal 03 · Exit

Protect the exit multiple

“Will a buyer believe our AI story?”

Spot where leaders disagree, where decisions stall, who the company might lose, and the innovators already ahead of the market.

The perception gap

Does management see reality?

Executives
90%

believe they can see which AI tools their people use.

vs
Employees
52%

are using AI tools leaders haven’t approved, often on personal accounts.

Source: Okta, AI Agents at Work 2026. 292 executives and 492 knowledge workers in seven countries, including the UK, March 2026.

What Clarity shows the board: leadership against everyone else.

LeadershipEveryone else
Illustrative example
0%25%50%75%100%

Why boards trust the read

AI leadership and I/O science, in one method.

Clarity is not a maturity quiz. It is a psychometric instrument built by organisational psychologists, run by people who advise leaders through AI change every week.

Cian Duggan

AI leadership

Cian Duggan

Founder and CEO · SME AI CEO of the Year 2024

  • Over a decade advising senior leaders through transformational change
  • Delivers AI leadership training for Goldman Sachs 10,000 Small Businesses
  • Leads the CEO AI Leadership Community of dinners, clinics and peer forums
Nikita Mikhailov on a London rooftop

I/O science

Nikita Mikhailov

Chief Psychology Officer · organisational psychologist

  • Specialist in adoption behaviour and psychometric assessment
  • Built the instrument behind every Clarity, validated against how people actually change behaviour
  • Method designed with psychologist Dr Samantha Duggan

The Audr Readiness Index

Four constructs that predict adoption, not just intent.

  1. ConfidenceBelief in one’s ability to use AI well
  2. CapabilityThe skills to apply it to real work
  3. BehaviourObserved, sustained usage
  4. TrustIn the tools, and in leadership’s intent
Lens 01AI usage and systems

Where tools are deployed, who uses them, and where adoption stalls.

Lens 02Structured interviews

Leadership, People, Tech and a cross-section of the firm, to one protocol.

Lens 03Validated psychometrics

Instruments from organisational-psychology research.

Read the methodology

People First Approach

Technology markets change quickly. People don’t.

The models a company buys this year will be replaced. The people who have to adopt them won’t. So the AI investment that holds its value is the one that changes how people work. That is what Clarity measures.

Explore our methodology
  1. 01

    Will the people actually use it?

    Every person completes the survey and gets a personal readout. Adoption is measured, not assumed from a usage dashboard.

    Answered by Clarity
  2. 02

    Who carries the risk when AI gets it wrong?

    Every AI agent has a named human owner, with governance the board can read in an afternoon.

    Answered by Trust
  3. 03

    Will it hold up in diligence?

    A science-based method built with organisational psychologists Nikita Mikhailov and Dr Samantha Duggan, measured every six months against the plan.

    See the methodology
1st
Human, then AI
CEOs
Designed by CEOs, for CEOs
48Hrs
To organisational clarity

Results

Where we've made a difference.

Chairs, investors and leadership teams use Audr to see the truth about people and AI, from first diagnosis to organisation-wide change.

Featured partnership · Trust

Arrive's organisation-wide AI transformation

Aligning leadership, upskilling people and embedding AI into the way Arrive works. From strategy to execution, we held the leadership team through every stage.

100%organisation-wide adoption
Chairs

800 chairs of PE-backed businesses

Leading on people risk and opportunity, and how closely executives connect with the people they lead.

Trusted by

Active Partners, Connection Capital and Robert Clarke

Investors and advisers who trust Audr with the companies they back.

Working with

Arrive, Indisa and Wex

Growth companies using Audr to bring their people with them on AI, and to show their boards the result.

What people say

Reactions from leaders we work with.

Shared anonymously, in their own words.

AI Leadership GroupPrivate · 3 members

Our Vision

Engineer
Human
Flourishing

We believe AI should amplify human potential. The organisations that thrive will be those where technology enables people to think better, create better, work better and live better.

For investors

Know where the value is, in every company you back.

Start with one portfolio company, at no cost for the CEO and five colleagues. circa 25 mins each.